Blogs

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Is my website rubbish? Or is it just my marketing?

As a conversion rate optimisation consultant, companies tell me they need help getting people to take the action they want them to take on their website. But the reasons why visitors aren’t converting are not always as straight forward as they seem. By solely focusing on improving their website, companies could be missing the real …

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How To Get The Most Out Of Google Analytics

Get The Most Out Of Google Analytics: 5 Ways To Improve Your E-commerce Conversion Rate

Google Analytics can give you some insightful user data and valuable information on how people are behaving on your website. With so much information available, it can sometimes seem like a minefield, so I’m going to show you five ways to get the most from Google Analytics, and how to use it to improve your …

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Understanding ourselves

Understanding Ourselves

We talk a lot in marketing about the importance of understanding your customer’s needs. There’s a lot of truth in the old saying “know your customer”, but today I want to talk about the importance of understanding ourselves. In this post, we will explore why it is so important to have a deep and profound understanding of ourselves. …

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