Death of the Digital Strategy?
Are we seeing the death of the digital strategy? In this article, Robert explores whether what companies really need is a ‘strategy’ fit for the digital age!
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Understanding Ourselves
We talk a lot in marketing about the importance of understanding your customer’s needs. There’s a lot of truth in the old saying “know your customer”, but today I want to talk about the importance of understanding ourselves. In this post, we will explore why it is so important to have a deep and profound understanding of ourselves. …
Keeping Up With The Ever-Changing User Journey
Unless you’ve been asleep for the last twenty years, you won’t have failed to notice that the internet has changed our lives. The evolution of the internet has changed how we gather information; it has changed how we communicate with our friends; it has changed how we watch TV, and it has changed how we do …
Why Brand Values Are So Important In The Digital Age
The landscape of how we interact and buy from companies has changed dramatically over the last decade. The pace at which it is changing is showing no signs of slowing down. It used to be that if we needed service, we would pick up a directory, find a service provider of the service we needed …
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How to Write a 90-Day Plan
In this article, I will show you exactly how to write a 90-day and empower you to get put together a short-term strategy for getting things done. As an owner of two businesses and somebody who is obsessed with efficiency, I have always had a passion for productivity. I used to ask myself the same questions I …
14 Ways Mindfulness Rocked My [Business] World
Mindfulness is something that you’ve undoubtedly heard more and more about over the last few years. There seem’s to be an endless line of celebrities and high profile business leaders getting behind Mindfulness and going so far as to say It changed their lives. Fueled by the momentum shift towards the current wellness trend that seems to be …
What is a 90-Day Plan
If you’ve heard about the 90-day plan, but you’re not quite sure what it is, you’re in the right place. In this short article, I will explain what is a 90-day plan and how you will find it useful in both your working and everyday life. Although many consider the 90-day plan to be a business …
Micro Conversions – Just What Are They?
We all know that the key metric to measure how a website is performing is by its conversion rate, but what is a micro conversion and how can they help the performance of your website?
How To Create A Marketing Strategy In 3 Easy Steps
Learn how to create the perfect marketing strategy in 3 easy steps. This simple guide will show you exactly how to create a marketing strategy specific to your business needs, with the resources you have available!
Why You Need a Marketing Strategy
Every company needs a marketing strategy, but why? In this article, I explore the reasons why you need a marketing strategy and why it should be at the heart of your business’s plans for growth.
