Robert Deans - CRO & Marketing Blog
My latest Marketing & Conversion Rate Optimisation Posts
What is Conversion Rate Optimisation?
Conversion Rate Optimisation definition: Conversion Rate Optimisation is the process of continually improving your website so that more of your existing traffic* do what you
To improve your Conversion Rate; you must approach the user journey from the perspective of how a customer wants to buy, rather than how you want to sell.
In previous pieces I have spoken about the importance of understanding microconversions and moving away from the temptation to rush to convert quickly and short-circuit
Microconversions – subtle but most definitely effective
In my conversations and consultations with businesses I spend a considerable amount of time speaking about the customer journey. It is, in my humble opinion,
The impact of brand values on relationships
The topic of Brand is one which is tackled on many platforms, discussed in various forums and generally given a whole lot of virtual column
Collect email addresses on your Shopify site to nurture the customer relationship and improve Conversion Rate.
CRO for Shopify isn’t just about primary conversions (getting people to buy). Sometimes users are just not ready to buy during their initial session. Perhaps
Improve your Shopify site product pages to improve your Conversion Rate
The next point in our CRO for Shopify series is all about product pages. Product page CRO is exciting because it’s where you get to
