Robert

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Is my website rubbish? Or is it just my marketing?

As a conversion rate optimisation consultant, companies tell me they need help getting people to take the action they want them to take on their website. But the reasons why visitors aren’t converting are not always as straight forward as they seem. By solely focusing on improving their website, companies could be missing the real …

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How To Get The Most Out Of Google Analytics

Get The Most Out Of Google Analytics: 5 Ways To Improve Your E-commerce Conversion Rate

Google Analytics can give you some insightful user data and valuable information on how people are behaving on your website. With so much information available, it can sometimes seem like a minefield, so I’m going to show you five ways to get the most from Google Analytics, and how to use it to improve your …

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Free Delivery for Profitability

How Testing Free Delivery Increased Order Profitability by 41%

It’s not always about conversion rates! The question of free delivery is one that every e-commerce store will have asked themselves at some stage.  Do we offer free delivery to increase conversion rates? If we, do what should the threshold at which we offer it be?  Logic suggests that if you increase free delivery threshold, …

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Conversion Rates

How throwing the rule book out the window improved conversion rates by 45% in just 2-weeks

There’s more to think about than just conversion rates! In October 2019 I was analysing some Analytics data for a client and discovered that conversion rates for a specific acquisition channel had been dropping a little bit each month.   Whilst the obvious solution was to look specifically at that channel and asses what had changed, it opened up conversations …

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Understanding ourselves

Understanding Ourselves

We talk a lot in marketing about the importance of understanding your customer’s needs. There’s a lot of truth in the old saying “know your customer”, but today I want to talk about the importance of understanding ourselves. In this post, we will explore why it is so important to have a deep and profound understanding of ourselves. …

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