About Me - Robert Deans
“I just LOVE helping businesses unlock the true potential of their website!”
I’m here to make a measurable difference to your website, brand, and customer loyalty. I love what I do and I’m passionate about helping you get the results you need.
What’s my background?
As I come from e-commerce and marketing background, I developed a deep understanding of the customer journey, which naturally led to my interest in Conversion Rate Optimisation (CRO).
I’ve been practising CRO since 2007, long before it became a mainstream term! I’m data driven, and I make recommendations based on analytics.
In 2010 I set up Boom Online Marketing with the clear aim of creating a transparent, jargon-free, results-driven Online Marketing Agency. At my time of exit, Boom had helped over 250 businesses reach their online goals and employed 22 people at its Nottingham offices.
Helping brands thrive
In 2018, I wanted to focus on a more holistic approach to marketing and offer support, guidance and accountability to my clients in a much closer capacity, and then decided to take my skills to the consultancy market.
My approach focuses on the entire customer journey, not just how users navigate through the site.
I use data at every single touchpoint to understand brand loyalty, and use the information to build a well thought out, constructed roadmap in which to fix the issues that are losing you valuable ROI.
Here’s just one example of how I create impact:
One recent split test led to a customer making an additional £70,000 of profit in a two-week period, whilst another led to a 24% uplift in visitors adding products to the basket.
What I Do
For those clients looking to improve the performance of their website or marketing, I can help in 3 key ares.
Your website profitability is my goal
Making a difference
Whether as a Conversion Rate Optimisation Consultant or an Outsourced Marketing Director, my aim is to make a measurable difference to your business objectives with the minimum amount of impact on your team and operations. I’m flexible to fit in with your team, or I’m totally happy to bring in my own should you need extra support.
If you’d like to have a general chat about how I can improve your website, business, or strategy, I’d love to have an informal chat with you.
An Expert Team
I’m not alone in executing on the strategy I’ll propose for you. I have an expert team with decades of experience that I can bring in if needed. This includes designers, developers, marketing professionals, copywriters, PPC specialists and SEO consultants.
As I’ve worked with them on numerous projects, I have an excellent working relationship with them, and most importantly I can trust them to deliver.
CRO Consultant & Marketing Director
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