If you have a Shopify site, you have probably found yourself wondering “What can I do to improve my Shopify Conversion Rate?”. Well, the good news is you are in the right place.
This article marks the beginning of a series where I outline 5 ways you can improve your Shopify Conversion Rate.
But first, what does improving (or optimising) your Conversion Rate actually mean?
Conversion Rate Optimisation (or CRO) is the process of improving a website until an optimal percentage of users make a purchase.
CRO for Shopify helps you make more money out of your existing traffic, so you don’t need to spend more on marketing to get more revenue.
More money from the same amount of traffic means a lower cost of customer acquisition, a more profitable business and a more enticing prospect for investors.
Does that sound good?
Great! Over the next 5 weeks we will be looking at 5 CRO for Shopify strategies:
- Winning back lost customers with a basket abandonment plugin.
- De-Americanising your Shopify site to increase trust.
- Getting users to where they want to be by making your navigation more intuitive.
- Improving your product pages.
- Collecting email addresses and nurturing the customer relationship.
Be sure to check in each week to read the latest instalment and start making those sale generating changes!
If you don’t have time to focus on CRO yourself, call in an expert to help.
CRO for Shopify is a transformational process. Shopify is a great base to start from for e-commerce and with a little modification, can become a real gold mine.
But doing CRO properly does take time and you may start to realise you don’t have the time to do it all yourself as the weeks go on.
If you are looking for help rolling out CRO for your Shopify site, then you are in luck. I have experience working with numerous Shopify sites and have helped many Shopify clients reach their conversion goals.
I even have a dedicated CRO for Shopify program, which delivers a different Conversion Rate Optimisation strategy every month!