Conversion Rate Optimisation definition: Conversion Rate Optimisation is the process of continually improving your website so that more of your existing traffic* do what you want them to do. CRO makes your online experience easier to use, more enjoyable and more fulfilling for your users**. Conversion Rate Optimisation is commonly referred to by the acronym …
In previous pieces I have spoken about the importance of understanding microconversions and moving away from the temptation to rush to convert quickly and short-circuit directly to the sale. It’s perhaps odd to hear a Conversion Specialist suggesting that quick sale should not be the end goal. Almost everything I do, and the success of …
In my conversations and consultations with businesses I spend a considerable amount of time speaking about the customer journey. It is, in my humble opinion, time very well spent. Ensuring that the process which takes a curious or mildly interested potential client through to purchase is easy, effective and pleasant for all is an achievement …
Microconversions – subtle but most definitely effective Read More »
The topic of Brand is one which is tackled on many platforms, discussed in various forums and generally given a whole lot of virtual column space. Rather than risk simply adding to the mass of content already shared on the subject, I wanted to focus a little more precisely on how important a part Brand …
CRO for Shopify isn’t just about primary conversions (getting people to buy). Sometimes users are just not ready to buy during their initial session. Perhaps they are on the fence about spending a lot of money, or maybe they don’t know if they can fully trust you yet. If a user isn’t ready to buy, …
The next point in our CRO for Shopify series is all about product pages. Product page CRO is exciting because it’s where you get to be the most creative. Whilst a lot of your website will be dictated by function, your product pages are an opportunity for you to show off your passion. What you …
Improve your Shopify site product pages to improve your Conversion Rate Read More »
Nobody likes being lost. When we are lost, we start to get panicky or frustrated. We will either blame ourselves for getting lost or blame (literally) anything else. The negative emotions we feel when we are lost in real life are similar to those we feel when we are struggling to navigate a website. These …
Did you know Shopify is a Canadian company? Well, it is (although you would be forgiven for assuming it’s American). Americanisms like “shipping” and “cart” are default terms on the Shopify platform. These words tend to make users assume a company is based in America. This is fine if the company actually is American, but …
De-Americanise your Shopify site to increase trust and Conversion Rates. Read More »
Basket abandonment is so frustrating! People clearly had intent to buy, they were right at the finish line, and then for some reason…they bailed. A CRO Audit on your Shopify site will help identify any problems with your basket and checkout experience which may be causing users to abandon their basket. Common problems with the …
Win back lost Shopify customers with a basket abandonment plugin. Read More »
If you have a Shopify site, you have probably found yourself wondering “What can I do to improve my Shopify Conversion Rate?”. Well, the good news is you are in the right place. This article marks the beginning of a series where I outline 5 ways you can improve your Shopify Conversion Rate. But first, …
