The Compound Effect – Small Tweaks, Exponential Gains
Improving your conversion rate can mean lower CPAs. The compound effect of channelling those savings back into acquisition can be exponential. Here’s how…
Improving your conversion rate can mean lower CPAs. The compound effect of channelling those savings back into acquisition can be exponential. Here’s how…
Are we seeing the death of the digital strategy? In this article, Robert explores whether what companies really need is a ‘strategy’ fit for the digital age!
It’s not always about conversion rates! The question of free delivery is one that every e-commerce store will have asked themselves at some stage. Do we offer free delivery to increase conversion rates? If we, do what should the threshold at which we offer it be? Logic suggests that if you increase free delivery threshold, …
How Testing Free Delivery Increased Order Profitability by 41% Read More »
There’s more to think about than just conversion rates! In October 2019 I was analysing some Analytics data for a client and discovered that conversion rates for a specific acquisition channel had been dropping a little bit each month. Whilst the obvious solution was to look specifically at that channel and asses what had changed, it opened up conversations …
We talk a lot in marketing about the importance of understanding your customer’s needs. There’s a lot of truth in the old saying “know your customer”, but today I want to talk about the importance of understanding ourselves. In this post, we will explore why it is so important to have a deep and profound understanding of ourselves. …
Unless you’ve been asleep for the last twenty years, you won’t have failed to notice that the internet has changed our lives. The evolution of the internet has changed how we gather information; it has changed how we communicate with our friends; it has changed how we watch TV, and it has changed how we do …
The landscape of how we interact and buy from companies has changed dramatically over the last decade. The pace at which it is changing is showing no signs of slowing down. It used to be that if we needed service, we would pick up a directory, find a service provider of the service we needed …
Why Brand Values Are So Important In The Digital Age Read More »
In this article, I will show you exactly how to write a 90-day and empower you to get put together a short-term strategy for getting things done. As an owner of two businesses and somebody who is obsessed with efficiency, I have always had a passion for productivity. I used to ask myself the same questions I …
Mindfulness is something that you’ve undoubtedly heard more and more about over the last few years. There seem’s to be an endless line of celebrities and high profile business leaders getting behind Mindfulness and going so far as to say It changed their lives. Fueled by the momentum shift towards the current wellness trend that seems to be …
If you’ve heard about the 90-day plan, but you’re not quite sure what it is, you’re in the right place. In this short article, I will explain what is a 90-day plan and how you will find it useful in both your working and everyday life. Although many consider the 90-day plan to be a business …