A happy smiling user who is fully engaged with a website. That is the scenario the photo (above) is trying to capture, and also the scenario a lot of companies imagine when they think of people using their website. In reality, that scenario may look more like the image below; the user is distracted and …
Target increasing engagement to improve your conversion rate. Read More »
1) Audit your website Before you can improve your conversion rate, you need to understand what state your Shopify website is in, and spot patterns in the ways users behave when they are on it. To do this you could; run user testing, study analytics, or research UX best practice and user psychology so that …
Shopify and WooCommerce. I have extensive experience working with both. I also have the knowledge and experience you need to feel reassured that I know what I’m doing when it comes to CRO. I have been optimising websites for over 10 years, back before CRO was even a well-known term. I have been doing CRO …
Lots of traffic, but no leads In February 2020 Seed Creativity approached me to carry out an audit for their ‘full-service agency’ website. In the build-up to contacting me, Seed Creativity had noticed that despite getting adequate levels of traffic to their site, the enquiries were not following. They needed to turn more visitors into …
I have a mission, to make CRO affordable for all companies. I am aware a large proportion of companies can’t afford a traditional Conversion Rate Optimisation (CRO) service. But often, these are exactly the companies that would benefit the most from some outside support and guidance. That’s why I developed a 3-level system, for smaller, …
Introducing my new 3-level e-commerce conversion rate optimisation services. Read More »
A couple of weeks ago I wrote part 1 of this blog where I explored 4 things that subconsciously go through the minds of people who visit your website. Even though these thoughts are not conscious, you can be sure that if the answer to any of them is no, you just lost a sale. …
There are some questions that will go through a visitor’s mind when they are on your website. These may not be conscious thoughts, but if the answer to any of them is no, you can be sure that you have just lost a sale. I will be exploring these thoughts in two parts, so make …
What is important to your customers? Do you actually know, or have you just assumed that your product or service addresses whatever it is? Too often, companies make assumptions about the reasons their customers buy from them and choose to highlight those reasons without doing their homework first. This can result in misaligned messaging, missing …
Why it is important to align your values with those of your customer Read More »
As a conversion rate optimisation consultant, companies tell me they need help getting people to take the action they want them to take on their website. But the reasons why visitors aren’t converting are not always as straight forward as they seem. By solely focusing on improving their website, companies could be missing the real …
Is my website rubbish? Or is it just my marketing? Read More »
Google Analytics can give you some insightful user data and valuable information on how people are behaving on your website. With so much information available, it can sometimes seem like a minefield, so I’m going to show you five ways to get the most from Google Analytics, and how to use it to improve your …
Get The Most Out Of Google Analytics: 5 Ways To Improve Your E-commerce Conversion Rate Read More »
