Lots of traffic, but no leads In February 2020 Seed Creativity approached me to carry out an audit for their ‘full-service agency’ website. In the build-up to contacting me, Seed Creativity had noticed that despite getting adequate levels of traffic to their site, the enquiries were not following. They needed to turn more visitors into …
It’s not always about conversion rates! The question of free delivery is one that every e-commerce store will have asked themselves at some stage. Do we offer free delivery to increase conversion rates? If we, do what should the threshold at which we offer it be? Logic suggests that if you increase free delivery threshold, …
How Testing Free Delivery Increased Order Profitability by 41% Read More »
There’s more to think about than just conversion rates! In October 2019 I was analysing some Analytics data for a client and discovered that conversion rates for a specific acquisition channel had been dropping a little bit each month. Whilst the obvious solution was to look specifically at that channel and asses what had changed, it opened up conversations …
