Shopify and WooCommerce. I have extensive experience working with both. I also have the knowledge and experience you need to feel reassured that I know what I’m doing when it comes to CRO.
I have been optimising websites for over 10 years, back before CRO was even a well-known term.
I have been doing CRO long enough to know what works and what doesn’t, but I’m still young and ambitious enough to have my finger on the pulse and be up-to-date with the latest developments that will effect your website’s performance.
I recently launched CRO Programs for e-commerce companies on Shopify and WooCommerce platforms so that I can apply my knowledge and experience in these areas. These programs are offered at 3 levels, meaning the program can be tailored to SMEs, as well as larger e-commerce businesses. They are also highly affordable and can produce an uplift in conversion rate in just 1 month!
I have documented examples where I have improved the user experience on Shopify sites.
I have crunched the numbers on the conversion rate uplifts I have achieved for Shopify clients over the years and I come out with an average increase of 117%. But, as you are aware, averages often don’t tell the whole story. The actual percentage uplift in conversions on Shopify sites has ranged from 14% – 2,585%, with most falling somewhere in the middle.
Often, clients will see results just off the back of my CRO Audits (the very first step on a CRO Program). One such company saw an 18.19% conversion uplift, taking their conversion rate to 3.37%. With average e-commerce conversion rates around 2%, this was a seriously impressive result!
Another client saw the amount of time users were staying on their main landing page increase from 0.23 seconds to 2.25 seconds (a time on page increase of 2.02 seconds), giving the user more time to see the company’s value proposition. The conversion rate for this page increased from 0.08% to 2.15% and now the strategy has been proven, it will be rolled out site wide. This gives the company the potential for an unprecedented increase in sales!
I have a personal connection to WooCommerce as ran a highly successful e-commerce website on the platform myself.
My WooCommerce e-commerce website had a conversion rate that was 200% higher than the industry average at the time. The customer acquisition cost for my website was also 20% lower than the market leading competitor because I implemented CRO successfully. Although my website was highly successful, I gave it up to focus on CRO full time, (as this is where my true passion lies). Having run my own company on a WooCommerce platform, I understand its advantages, limitations, common issues and how to fix them.
A lot of SMEs are run on Shopify and WooCommerce platforms, which is great because I feel an affiliation with SMEs.
Having run my own small e-commerce company and co-run a digital agency in the past, I now work as an independent consultant. Therefore, I have a lot of first-hand experience of what its like to be spearheading the growth of smaller or medium sized businesses. I understand the excitement, the challenges, the stress when things are not working out and the thrill when they are. Having been on a similar journey myself, I know what is needed from me when working as a CRO consultant to SMEs.
I have a network of people who specialise in Shopify and WooCommerce, so you don’t need to put any pressure on your staff.
I recognise that no one likes having extra work put on to them unnecessarily, that’s why I have built up a team of designers, developers and copywriters who can take on any CRO Program related tasks on behalf of your team. Working in this way also means progress is made quicker, as my team can prioritise project work and have extensive experience in their areas of expertise.
If you want your business to succeed, you should be investing in CRO.
I know CRO can seem unaffordable, or sometimes have a large initial cost. You may worry about how long it will take for you to see a ROI, or that you will never reap the rewards of your investment.
Because I am aware of these common concerns and I can empathise with the desire to be cautious and guarded with company money, my CRO Programs were created with ROI and affordability in mind.
Shopify and WooCommerce CRO Programs are available in three different levels, Mature, Thrive and Accelerate. These different levels all promise to deliver ROI quickly. There will be at least one action completed by my company, for yours, every month. This activity can be used to drive almost immediate results. In addition, the way I have designed my programs means that within just 6 months, you will be seeing an increase in profits that will make your concerns about joining the program a distant memory.
After 6 months you will probably be wanting to advance and invest more in CRO. Increasing your investment will always be a smart decision due to the compound effect of CRO. The compound effect of CRO dictates that the more you improve usability and engagement in your website the lower your customer acquisition cost and the more profitable you become. You can read more about that here, if you like.
That being said, you will never be pushed into the decision to progress. I believe in demonstrating my worth rather than simply talking about it. One of the main focuses of the Mature Program (the most affordable of the three CRO Programs) is to prove its worth to you, so if you have remaining doubts, it can be a great place to start.
Get in touch with me to arrange your Shopify or WooCommerce CRO Program by calling 0115 671 9909 or emailing robert@robertdeans.co.uk .
I hope to hear from you soon!
