What is a 90-Day Plan

What is a 90-Day Plan

If you’ve heard about the 90-day plan, but you’re not quite sure what it is, you’re in the right place. In this short article, I will explain what is a 90-day plan and how you will find it useful in both your working and everyday life. Although many consider the 90-day plan to be a business or productivity tool, it can be used just as easily in everyday life. I used it recently to get on top of my sleeping (I will write an article on this at some point).

What is a 90-day plan?

A 90-day plan is a productivity tool designed to help you focus on the tasks that will take you towards your goals faster and more efficiently. The 90-day plan can be really useful if you struggle with focussing on one task at a time. It is also really good to help you prioritise just what needs to be done. In short, it’s my go-to tool to get shit done.

In essence, you list everything that will get you to where you want to be and decide if they need to be done in the 30, 60 or 90 days. Sounds pretty straightforward, hey? That’s because it is – Its beauty is its simplicity. I use a slightly extended version of this that looks at what needs doing this week and goes beyond 90-days – It’s not unlikely that it will take you more than 90-days to reach your ultimate goal. By pigeon-holing your tasks, you’re able to put aside the ones that are not important right now and focus on the tasks that are. You can see the tasks that you need to be working on right now – nothing else matters. Work and focus on these immediate tasks and before you know it you will reach your end goal.

Alternatives to the 90-day plan

Over the years as a business owner and marketing consultant, I have played around with quite a few different planning tools and I’ve always come back to the 90-day plan. It’s worth taking a look at some of the alternatives out there. Other planning tools I have played around with and found useful include:

The 4 Disciplines of Execution: Sean Covey

The 4 Disciplines of Execution or 4DX is really good if you have a team and want to get things done. The hardest part is getting your teams buy-in, but if you can master that, it’s a machine and can be very effective.


If you’ve not tried Todoist, I’d recommend giving it a blast. It’s more of a to-do-list than a planning tool, but the ability to have multiple lists, add priority levels, and schedule tasks, makes it a great tool. It’s also multi-platform and if you go for the premium version it syncs instantly.

Goals: Zig Ziglar 

I prefer his audio books as I just love listening to him – You’ve just gotta love Zig Ziglar’s energy. That aside, I things Zig’s approach to setting goals is a really good one and definitely one that will get stuff done.

Now we’ve answered the million dollar question ‘what is a 90-day plan question, it’s time to give it a try and see just how focussed and organised it makes you. To help I’ve put together a resource page dedicated just to the 30 60 90 day plan. Here you’ll find tips, tricks, hacks and templates, to help you master the 90 day plan.

Now go give it a try!



Micro Conversions – Just What Are They?

Micro Conversions – Just What Are They?

If you work in a digital space you’ve quite possibly come across the term ‘micro conversions’ and may just wonder what are micro conversions? We all know that the key metric to measure how a website is performing is by its conversion rate and that the user journey will heavily influence that conversion rate. If you understand your customer and master the customer or user journey then the riches of new customers await. Get it wrong and you’ll be sat around waiting for the sales to come in or the phone to ring.

What are micro conversions?

Micro conversions are essentially the smaller steps required to get your customer to the bigger goal. imagine you’re just about to head out on a first date. It’s very unlikely that you are thinking about marrying your date before you’ve even been on date number one. If you’re realistic, you’re keeping an open mind, you want to have an enjoyable date and ascertain if there is scope for a second date. One date becomes two, which then becomes 3 and 4, until one day you move in together. Natural progression moves you closer until one day, you decide you that you will get married. This journey you have taken together didn’t just happen the first time you met, it happened over time, one step at a time.

I have deliberately used a relationship scenario, as ultimately we are trying to build relationships (albeit a completely different one). Ideally, we’re trying to build a relationship with users and turn them into customers. So how does this corny relationship analogy relate to the performance of your website? Well if you can really get to know your customer, you can break down the journey they take and gear it accordingly. By breaking it down into bite-sized pieces or micro conversions, you can hone in on where you may be losing customers.

Conversion rates are a great metric, but if you are looking to improve your conversion rate, how helpful would it be to know which area, in particular, needed the most attention? It may well be that your checkout process is awesome, but your add basket button is at the bottom of a product page, hidden away below the fold.

Whatever your desired outcome for visitors to your site, there will be steps in between them hitting your site and reaching that desired outcome. By breaking down the customer journey into micro conversions, you can measure each stage and really fine tune the areas that need your love and attention. The net effect is much higher overall conversion rates.