Coming from an e-commerce and marketing background I always had a natural understanding of target audiences, which naturally led to my interest in Conversion Rate Optimisation (CRO). I have been a practitioner of CRO since 2007, long before it became a mainstream term! Being analytical I make recommendations based on facts and data, not assumptions. You’ll often hear me say “Right let’s test it!” In fact, one split test led to a customer making an additional £70,000 of profit in a two week period.
In 2010 I set up Boom Online Marketing with the clear aim of creating a transparent, jargon-free, results-driven Online Marketing Agency. At my time of exit, Boom had helped over 250 businesses reach their online goals and employed 22 people at its Nottingham offices.
in 2018 I left Boom to focus on a more holistic approach to marketing and offer support, guidance and accountability to my clients in a much closer capacity.
Today, I help my clients in 3 key areas. For those clients looking to improve the performance of their website, I offer Conversion Rate Optimisation and help them generate more leads without spending more on marketing. As a Marketing Consultant, I help clients with strategic direction and give guidance on which marketing activities will take them closer to their goals. And, for a selected few of my clients I act in a more senior capcity as Part-Time Marketing Director.
Here's how I help to grow brands just like yours
By working closely with you and your team I can use my experience to help identify any gaps in your marketing. This will allow you to make informed decisions about the right areas to focus your marketing efforts.
Conversion Rate Optimisation
Conversion Rate Optimisation is the most cost-effective way to make your website work better for you. By improving your conversion rate you turn more visitors into customers and maximise your return on investment.
If you're a business owner, you may have ambitious idea's for growth, but just don't have the time to see them through. As an experienced Marketing Director, I can help guide your team to deliver on their marketing objectives.
Just a few of the brands I've helped
I have worked with Robert on numerous projects and found his strategy and planning to be on the money every time. His expertise in customer journey and the buying cycle is second to none.Shaun Walsh
Book your free 15-minute consultation and let me help you exceed your marketing objectives!
Get in touch today to book your free appointment!