Understanding Ourselves

Understanding Ourselves

We talk a lot in marketing about the importance of understanding your customer’s needs. There’s a lot of truth in the old saying “know your customer”, but today I want to talk about the importance of understanding ourselves. In this post, we...
Why You Need a Marketing Strategy

Why You Need a Marketing Strategy

Before I get into WHY you need a marketing strategy, let me ask you a question; Do you or your organisation even have a Marketing Strategy in place? Some of you (a lot of you, I hope), at this point, will now be sitting up very tall and proud, safe in the knowledge...