Keeping Up With The Ever-Changing User Journey

Keeping Up With The Ever-Changing User Journey

Unless you’ve been asleep for the last twenty years, you won’t have failed to notice that the internet has changed our lives. The evolution of the internet has changed how we gather information; it has changed how we communicate with our friends; it has...
Understanding Ourselves

Understanding Ourselves

We talk a lot in marketing about the importance of understanding your customer’s needs. There’s a lot of truth in the old saying “know your customer”, but today I want to talk about the importance of understanding ourselves. In this post, we...
Why You Need a Marketing Strategy

Why You Need a Marketing Strategy

Before I get into WHY you need a marketing strategy, let me ask you a question; Do you or your organisation even have a Marketing Strategy in place? Some of you (a lot of you, I hope), at this point, will now be sitting up very tall and proud, safe in the knowledge...